Market research falls into two broad categories of either qualitative ( focus groups, interviews) or quantitive. Both methods can be used together or conducted separately. Quantitative research seeks to discover what people do and how many people do thinks, whereas qualitative seeks to understand why people do what they do.
Select Research has been for the past 2 years using Mobile Data Collection System (MDCS). MDCS is a hand-held computer programme utilised on a Tablet PC or Portable Digital Assistant (PDA) and is designed to replace traditional paper and pencil interviewing (PAPI) based data collection methods. They offer an end-to-end solution from survey management to data collection.